We're here to help mission-driven entrepreneurs
break through against all odds.
We're here to help impact entrepreneurs break through against all odds.






Your team is small, your resources limited. But you have a solution for positive change and a drive to make it happen. Where to invest your time? And how to reach the right people?
We bring strategic focus and hands-on support to those that are just starting out or feel stuck — based on years of experience with startups, NGOs, and agencies. At realistic rates, no need for equity.
Your team is small, your resources limited. But you have a solution for positive change and a drive to make it happen. Where to invest your time? And how to reach the right people?
We bring strategic focus and hands-on support to those that are just starting out or feel stuck — based on years of experience with startups and agencies. At realistic rates, no need for equity.
Your team is small, your resources limited. But you have a solution for positive change and a drive to make it happen. Where to invest your time? And how to reach the right people?
We bring strategic focus and hands-on support to those that are just starting out or feel stuck — based on years of experience with startups, NGOs, and agencies. At realistic rates, no need for equity.
We help you create the
conditions for healthy growth
1
Find strategic focus 🌷
Define your big ambition and the steps to get there. With clear priorities.
1
Find strategic focus 🌷
Define your big ambition and the steps to get there. With clear priorities.
2
Launch with impact 💐
Present your story to the world with a powerful strategy for more impact.
2
Launch with impact 💐
Present your story to the world with a powerful strategy for more impact.
3
Plot your growth 🌱
Shape, test, and refine the models that drive your business success.
3
Plot your growth 🌱
Shape, test, and refine the models that drive your business success.
4
Turn chaos into calm 🌺
Let structure, priorities and predictability make room for growth.
4
Turn chaos into calm 🌺
Let structure, priorities and predictability make room for growth.
4
Turn chaos into calm 🌺
Let structure, priorities and predictability make room for growth.
5
Build relationships 🐝
Turn audiences into ambassadors who can spread the word for you.
5
Build strong relationships 🐝
Turn audiences into ambassadors who can spread the word for you.
5
Build relationships 🐝
Turn audiences into ambassadors who can spread the word for you.
6
Tend to your team 🌺
Create rituals and guidelines for healthy and happy teams.
6
Tend to your team 🌺
Create rituals and guidelines for healthy and happy teams.
6
Tend to your team 🌺
Create rituals and guidelines for healthy and happy teams.
Friendly recommendations
from other founders pushing for change
Friendly recommendations
from others pushing for change

“The session with Julie was inspiring, hyper concrete, and both deepened and sharpened my story. Incredibly good.”
— Rick Pastoor
Founder Cirrux

“The session with Julie was inspiring, hyper concrete, and both deepened and sharpened my story. Incredibly good.”
— Rick Pastoor
Founder Cirrux

“The combination of strategy and actionable support has been greatly beneficial for us as an ambitious startup.”
— Emma Kloppert
Founder The Green Times

“The combination of strategy and actionable support has been greatly beneficial for us as an ambitious startup.”
— Emma Kloppert
Founder The Green Times

“It's hard to find the right focus when you start from zero. Julie and David made it easy and fun to bring my ideas to life."
Kees van Kampen
Founder Impactful Explorer

“It's hard to find the right focus when you start from zero. Julie and David made it easy and fun to bring my ideas to life."
Kees van Kampen
Founder Impactful Explorer

“David and Julie helped us find a bunch of new business opportunities when we felt stuck."
— Daisy Scholte
Founder Vegan Food Tour

“David and Julie helped us find a bunch of new business opportunities when we felt stuck."
— Daisy Scholte
Founder Vegan Food Tour

“As an entrepreneur, I often struggle to define my priorities. David brings the structure to make progress easy and continuous.”
— Tobias Disse
Co-founder Re-first

“As an entrepreneur, I often struggle to define my priorities. David brings the structure to make progress easy and continuous.”
— Tobias Disse
Co-founder Re-first

“With Julie at the table, you'll see opportunities you'll never be able to unsee. She dissects your assumptions and replaces them with a goldmine of ideas.”
— Kim van Langelaar
Co-founder SLYGAD

“With Julie at the table, you'll see opportunities you'll never be able to unsee. She dissects your assumptions and replaces them with a goldmine of ideas.”
— Kim van Langelaar
Co-founder SLYGAD
Turn plans into progress
Three ways we can support you
Turn plans into progress
Three ways we can support you
🌱 Strategic plan
Create your foundation for the future in one afternoon.
🌱 Strategic plan
Define your foundation for the future in one afternoon.
🌱 Strategic plan
Create your foundation for the future in one afternoon.
💐 Starter sets
Co-create the materials you need to put your plans into action.
💐 Starter sets
Co-create the materials you need to put your plans into action.
💐 Starter sets
Co-create the materials you need to put your plans into action.
🌳 Season
We join your team for 3 months with a clear objective.
🌳 Season
We join your team for 3 months with a clear objective.
🌳 Season
We join your team for 3 months with a clear objective.
🌿
Why Perennials?
How many successful impact-driven scale-ups in the Netherlands can you name by heart? A few may come to mind, but to build a sustainable and future-proof economy, we're going to need hundreds more mission-driven startups to break through.
Too many impact-driven initiatives end up wilted after just one year, resources empty, energy depleted. It's not easy to break new ground with a small team and limited resources.
That's why we're building a collective to support mission-driven startups from (pre)seed. Together, we help founders create the conditions for healthy growth. So they can become perennials that grow stronger year after year.
Because the solutions for a better future are out there. But in order to make a lasting impact, we need them to grow into healthy organisations with solid business models.
We're on a mission to help impact initiatives break through against all odds. Are you with us?
🌿
Why Perennials?
How many successful impact-driven scale-ups in the Netherlands can you name by heart? A few may come to mind, but to build a sustainable and future-proof economy, we're going to need hundreds more mission-driven startups to break through.
Too many impact-driven initiatives end up wilted after just one year, resources empty, energy depleted. It's not easy to break new ground with a small team and limited resources.
That's why we're building a collective to support mission-driven startups from (pre)seed. Together, we help founders create the conditions for healthy growth. So they can become perennials that grow stronger year after year.
Because the solutions for a better future are out there. But in order to make a lasting impact, we need them to grow into healthy organisations with solid business models.
We're on a mission to help impact initiatives break through against all odds. Are you with us?
🌿
Why Perennials?
How many successful mission-driven scale-ups in the Netherlands can you name by heart? A few may come to mind, but to build a sustainable and future-proof economy, we're going to need hundreds more impact-driven startups to break through.
Too many impact-driven initiatives end up wilted after just one year, resources empty, energy depleted. It's not easy to break new ground with a small team and limited resources.
That's why we're building a collective to support mission-driven startups from (pre)seed. Together, we help founders create the conditions for healthy growth. So they can become perennials that grow stronger year after year.
Because the solutions for a better future are out there. But in order to make a lasting impact, we need them to grow into healthy organisations with solid business models.
We're on a mission to help impact initiatives break through against all odds. Are you with us?
"'You have truly taken our brand to the next level. A solid foundation for the future."'
— Manon de Vlieger, Founder Mare Studio
"'You have truly taken our brand to the next level. A solid foundation for the future."'
— Manon de Vlieger,
Founder Mare Studio
We support startups with senior expertise 🌳
At realistic rates, no equity

Business & operations expert
I thrive on the intersection of growth, operations and culture. As a former agency director at Momkai and Eidra, my strength is to turn strategic plans into tangible progress.
Over the years I guided start-ups and impact entrepreneurs through times of transition. From the core belief that structure brings calm, and calm creates new spaces for growth.
Business & operations expert
I thrive on the intersection of growth, operations and culture. As a former agency director at Momkai and Eidra, my strength is to turn strategic plans into tangible progress.
Over the years I guided start-ups and impact entrepreneurs through times of transition. From the core belief that structure brings calm, and calm creates new spaces for growth.
Business & operations expert
I thrive on the intersection of growth, operations and culture. As a former agency director at Momkai and Eidra, my strength is to turn strategic plans into tangible progress.
Over the years I guided start-ups and impact entrepreneurs through times of transition. From the core belief that structure brings calm, and calm creates new spaces for growth.

Julie Donders
Brand & comms strategist
Limited resources require a creative approach. That's why I've been specialising in community building and low-budget marketing to help startups make more impact with less.
At Perennials, I leverage 14 years of experience working with mission-driven startups, tech communities TNW and Rockstart, and design agencies like Momkai and Verve.
Brand & comms strategist
Limited resources require a creative approach. That's why I've been specialising in community building and low-budget marketing to help startups make more impact with less.
At Perennials, I leverage 14 years of experience working with mission-driven startups, tech communities TNW and Rockstart, and design agencies like Momkai and Verve.
Brand & comms strategist
Limited resources require a creative approach. That's why I've been specialising in community building and low-budget marketing to help startups make more impact with less.
At Perennials, I leverage 14 years of experience working with mission-driven startups, tech communities TNW and Rockstart, and design agencies like Momkai and Verve.
We support startups
with senior expertise 🌳
At realistic rates, no equity.
Strategic focus combined
with hands-on support 🌱
Commercial strategy
Storytelling
Brand strategy
Operational support
Culture building
Community building
Content strategy
We are rooting for you.
Reach out to learn more.
👋 hello@perennials.io
🤝 LinkedIn
perennials
© 2025
© 2025
perennials